In case of inputting a location which is not listed you will receive a ValidationError (free request), with Hint what location you need to edit.
Personas rules: (see example request first)
Top-level personas is a list of persona tuples. Each persona is:
[name, functions, seniorities, prohibits, priority?]
name (string, required) — identifier for the persona group. Returned
on every matched lead as linkedin_lead_persona.
functions (list of strings, required) — job-function keywords, OR-combined.
Example: ["marketing", "sales"] matches a lead whose title contains
either “marketing” or “sales”.
Important: only functions are pushed to the LinkedIn pre-filter.
seniorities and prohibits are applied server-side after leads are
fetched. A single narrow function (e.g. ["ceo"]) may miss leads whose
actual title is a language-equivalent ("Geschäftsführer",
"Managing Director", "Founder", etc.). For best recall pass all
equivalents explicitly, e.g.
["ceo", "managing director", "geschäftsführer", "founder", "inhaber", "owner"].
Pre-processing before matching: lowercased, diacritics stripped
(unidecode), stop-words removed (or, and, of, in, at),
IT → information technology, DIR → director, common
abbreviations auto-expanded (ceo ↔ chief executive officer, etc.).
Pass [] to skip function matching (any title passes the function check).
Matching is per-entry token containment: every token of a seniority
phrase must appear in the lead’s job title (tokens split on whitespace).
So "Managing Director" requires both "managing" and "director" to
be present in the title.
Final persona match is logical AND between functions and seniorities:
a lead passes iff at least one function and at least one seniority
match.
Example: functions=["marketing", "sales"] and
seniorities=["Head", "Manager"] match “Head of Marketing”,
“Head of Sales”, “Manager of Marketing”, “Manager of Sales”.
Auto-expansions (case-insensitive):
"vp" → also matches SVP, EVP, GVP, AVP
"chief", "c-lvl", "cxo" → also match Chief Officer
prohibits (list of strings, optional, default []) — exclusion
keywords, OR-combined. If at least one of its tokens appears in the
lead’s job title, the lead is dropped.
priority (integer, optional, default 0) — ranking used when
limit_by is smaller than the number of matches. Lower value = higher
priority; leads from higher-priority personas are returned first.
In case of bad input you will receive a ValidationError (free request),
with a hint on what you need to edit.
The linkedin_filter_link parameter allows you to use a pre-built LinkedIn search URL instead of manually specifying individual search criteria. This is particularly useful when you have complex search filters already configured in LinkedIn.
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